ATTRACTIVE AND RESPONSIBLE GAMING
Norsk Tipping has a three-fold function within Norwegian society: Our aim is to offer attractive gaming opportunities and ensure that gaming takes place within a responsible framework. All the profits we generate shall be channelled into good causes.
In order to attract players to participate in regulated gaming, we must inspire them and create exciting gaming experiences that are fun and entertaining. It is not enough to expect players to choose Norsk Tipping purely on the basis of profits for good causes. We are working continuously to upgrade our games and attract new customers.
Some people see a contradiction in offering gaming opportunities while at the same time working to counteract gaming's undesirable consequences. But this is the very reason we exist! The games we offer are subject to strict rules and statutory regulation, and our framework for responsible gaming includes everything from game development, information and the monitoring of players.
In 2016, our customers generated profits of NOK 4.85 billion that will be distributed to good causes all over Norway. We focus on efficient operations to ensure that as much money as possible is ploughed back into our communities. However, our pursuit of profits is never more important than our role in working to prevent the financial and social problems faced by vulnerable players.